NEW YORK (AP) — McDonald’s wants to explain why its burgers may not rot and that there are no worms in its beef.
The world’s biggest hamburger chain is confronting unappetizing questions as part of a U.S. campaign to beat back perceptions that it serves Frankenfood. The company has run similar campaigns in Canada and Australia and said Monday it’s bringing the effort to its flagship market.
The push comes as McDonald’s fights to boost its performance in the U.S., where sales slid 1.5 percent at established locations in the most recent quarter, following a 0.2 percent dip for last year.
In addition to increased competition, McDonald’s is trying to keep up with changing tastes, with places such as Chipotle marketing their food as more wholesome alternatives.