CHICOPEE, Mass. (WWLP) – The NFL isn’t just losing some plans, but also some endorsements.
Even though the NFL suspended Baltimore Ravens Ray Rice and the Minnesota Vikings briefly suspended Adrian Peterson, companies have stopped sponsoring the players.
That’s after a video was released showing Ray Rice allegedly knocking out his fiancee. He was removed from the Madden NFL 2015 video game. Nike also ended their endorsement contract with him.
Adrian Peterson is accused of disciplining his child with a wooden switch. Radissan Hotel suspended its sponsorship with Peterson’s whole team.
Springfield College Sport Management Professor Kevin McAllister said this is common. He told 22News, “One of the concerns whenever we’re dealing with endorsements or sponsorships in the clauses of the contract between either the organization or the athlete themselves, when they’re doing endorsement deals, is a behavioral clause.”
McAllister said he was surprised to hear about Radissan suspending its sponsorship because Peterson is back playing on the Vikings, while he waits for his court trial.
Peterson was deactivated, though, for the Vikings game against the Patriots last Sunday.