Apple: Transforming the future of spending

(WWLP) – Apple CEO, Tim Cook, wants consumers to ditch their wallets for Apple Pay, a new wireless payment system that comes in every iPhone 6, 6 plus, and iWatch.

Apple may have trouble persuading some customers to pay with their iPhones after a recent iCloud hack exposed celebrities’ nude photos to the World Wide Web, but others like Yao Agbemordzil, can’t wait to purchase the product.

“If we’re going to have to use our cell phones for all of this, that would make life much easier, I’m all for it. I would like to use my cell phone for anything,” he said.

It works like this: You snap a picture of your credit or debit card which is then added to your passbook app. When it’s time to pay, customers will wave their iPhone in front of a scanner, and then sign the receipt with a fingerprint sensor on the home button.

A technology called near-field communication delivers the payment to the merchant without storing any of your personal information. It sounds like a simple process, but will consumers actually use it? Residents like Jenny Johnston seem to think so. “As long as it’s safe and secure, and they somehow, you know, make sure your information is going to be more secure. I think it’s the way of the future,” she said.

If Apple convinces customers to stop using their credit cards and instead use a mobile wallet, they still face one more hurdle. The company must convince 97.6% of businesses that accept credit cards to upgrade their checkout process for Apple Pay.

Google released their version of a “mobile wallet” a couple of years ago, but merchants weren’t willing to make the pricey upgrade. Apple hopes to prevent that by teaming up with retailers like Target, Whole Foods, and Macy’s, that will accept Apple Pay from the get-go.

Currently, between seven and nine million merchants accept cards, but don’t have any plans to upgrade for Apple Pay. Emily Rodriguez told 22News after the recent security breaches at Home Depot and Target, she’s not checking out with anything other than cash. “I wouldn’t use it personally. I think that’s a really bad idea. I don’t even use my card anymore period, just to go to the ATM,” she said.

Apple says the mobile wallet won’t store your card’s information. Instead, it scrambles that data into a set of numbers called a “token.” Consumers will put Apple Pay to the test on September 19th, when Apple releases the iPhone 6.

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