Customers sad to see Northampton Friendly’s go

King St. restaurant closed on Monday

NORTHAMPTON, Mass. (WWLP) – It just got a little harder to find your Fribble; at least in downtown Northampton. The Wilbraham-based company’s longtime location at 63 King Street shut down on Monday.

On King Street, the sign has already been taken down, the restaurant is bare, and there signs on the door directing customers to other Friendly’s locations in Florence and Hadley. The downtown location was owned and operated by CLG Group; a franchisee that owns three Friendly’s restaurants in Massachusetts.

The chain is known for its family atmosphere, smiles, and ice cream, but has closed numerous locations in western Massachusetts and beyond in recent years. Customers told 22News why they think some restaurants have shut down.

“We’d come here after basketball practice a lot, so I used to see a lot of people here. There are lot of ice cream places like Herrell’s that are open. That might have something to do with it,” Hanalise Rivera-Lovett of Florence said.

“I’m a little surprised. I like Friendly’s a lot. But I’ve also seen other big chains like that closing,” Ben Gurin of Northampton said.

The employees at the downtown Friendly’s that lost their jobs have been offered positions at the chain’s restaurants in Hadley and Florence.

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