SPRINGFIELD, Mass. (WWLP) – Coffee prices are going up again. Keurig Green Mountain plans to hike its prices by nearly ten percent.
The industry blames the increased price of a cup of coffee on the drought in Brazil drying up this year’s harvest of Arabica beans.
But coffee lover Tom Stevens, visiting Springfield from Atlanta, doesn’t intend to cut down on his four cups a day, in spite of having to pay more.
When asked what effect the price hike would have on him, Stevens told 22News, “Not very much for me. I really like coffee. So if it went up even a moderate amount it probably wouldn’t make a difference.”
Keurig Green Mountain plans to raise its prices on November 1st.