AIC spokesman, broadcaster Craig Greenberg fondly remembered

Heartfelt tributes honoring the late Craig Greenberg have been coming in since the recent passing of the longtime public relations director for American International College in Springfield. During his long career. Greenberg endeared himself to many members of the news media, among them: 22News reporter Sy Becker, who wrote this report:

SPRINGFIELD, Mass. (WWLP) – I was saddened and shocked to learn of Craig Greenberg’s passing as the result of brain cancer. Craig died early Tuesday morning at 62 years old.

He had been the guy we went to at AIC for 34 years. Craig understood our needs because he was a former broadcaster.

Craig was the ultimate public relations person; always going out of his way to help 22News with a story involving AIC.

His longtime friend, dean of students Brian O’Shaughnessy affectionately recalled Craig’s desire to stop at nothing  to accommodate the media.

“The only thing I disliked about Craig was when he requested that I appear on television, so I’m very honored to have this as a tribute to him, the great person that he was,” O’Shaughnessey said.

AIC Vice President Gregory Shmutte became close friends with Craig Greenberg, and learned his talents extended off campus as well.

“He was a great musician. I would go to see his band play, I just felt a real kinship. You work with a lot of people, I interacted with Craig on so many levels, I personally will miss him greatly,” Shmutte said.

We at 22News will also miss that delightful guy who was quick to help us do our stories, and at the same time bring honor to American International College.

There will be a memorial service for Craig Greenberg Friday afternoon at 3:00 at the Bethlehem Baptist Church on Allen Street in Hampden.

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