(CNN) – In Iraq as the government intensifies its fight against ISIS, the militant group is looking for new recruits online.
While ISIS fighters continue their military offensive in Iraq, supporters of the Jihadist group have also launched a public relations offensive online; blitzing sites like Facebook, Twitter and Youtube with their extremist message.
Their latest social media salvo: a slickly produced recruitment video.
Shot in high definition, with camera work and editing to rival a Hollywood production. The 13-minute video purports to show a group of ISIS fighters; five young men who claim to be from Britain and Australia, speaking English and urging western Muslims to join their cause.
“All my brothers living in the West, I know how you feel. In the heart you feel depressed. The cure for depression is Jihad.”
The footage, which CNN cannot independently verify, appears to have been shot recently in Syria, as the circle of men talk about waging war in Iraq.
There are other videos of support too, some in different languages, like this French-speaking militant who calls on Muslims in France to join the Jihad.
Experts say while ISIS isn’t the first to build support online, they may be the most savvy to date, as social media has become an important tool for extremist groups.
“Over 95% of terrorist groups today use Facebook, use things like Twitter, so this is a huge, huge way for groups to collect information, a huge way for them to finance and get people to provide assistance to recruit members. Social media is where it’s at for these groups.”
That leaves many users asking, how can social media sites let this happen?
Biz Stone is one of Twitter’s founders. While he’s no longer with the site, he believes Twitter must remain neutral.
“If you want to create a platform that allows for the freedom of expression for hundreds of millions of people around the world you really have to take the good with the bad.”
On Friday, ISIS supporters aimed to get one billion Muslims posting on Twitter, Facebook, Youtube and Instagram, “to support the Islamic State.”
While there were thousands of posts, many supporters tweeting photos of themselves, holding up signs of solidarity at landmarks in Spain, France and the UK. They fell dramatically short of their goal of one billion.
And many other Muslims also took to sites like Twitter to voice their opposition, with the hashtag — #no2isis.