Digital Account Executive

One Broadcast Center
Chicopee, Ma 01013
(413) 377-2200
One Broadcast Center Chicopee, Ma 01013 (413) 377-2200

WWLP-22News
1 Broadcast Center
Chicopee, MA 01013

POSITION: Digital Account Executive (#415)

JOB SUMMARY:  We are seeking sales professionals with strong digital-business acumen. The Digital Account Executive must demonstrate a passion for selling comprehensive digital solutions. The Digital Account Executive will be responsible for uncovering sales opportunities in everything thru agencies and local direct advertisers. The Digital Account Executive (DAE) will report to the local Digital Sales Director and will be responsible for aggressively pursuing digital media advertising sales.  The DAE will sell all of LIN’s suite of digital products including display, mobile, video, social media, SEM and SEO.  

DESCRIPTION/RESPONSIBILITIES:  Success in this role may be achieved by monitoring and understanding competitors, continuing education and awareness of digital media trends, obtaining customers by cold calling, networking and prospecting, and successful negotiations. Responsibilities include:

  • Generating new leads by making cold calls, calling on inactive accounts, prospecting new business opportunities while maintaining strong relationships with existing accounts
  • Selling interactive, online/digital advertising solutions that are priced on rates that typically include metrics such as page views, ad impressions, click-throughs, & time
  • Identifying and understanding the clients’ advertising needs and developing ideal marketing solutions.
  • Creating and delivering customized sales presentations in person, via phone and/or via webinars.
  • Meeting or (preferably) exceeding sales goals by utilizing creative resources to achieve results.
  • Ability to make decisions and solve problems, while collaborating with teammates and utilizing all resources available.
  • Provide creative and innovative solutions for customers utilizing industry trends, selling techniques and digital product knowledge.

PRIOR EXPERIENCE OR TRAINING REQUIRED:

  • Bachelor’s degree preferred
  • 3+ years of Digital Sales experience and/or digital agency experience preferred, and demonstrate  sales methodologies
  • Strong MS Office skills including Word, Excel, and PowerPoint
  • Comprehensive working knowledge of digital media, internet properties, inventory, and sales tools
  • Strong oral, problem solving, communications, writing, negotiation and presentation skills.
  • Must be highly self-driven, demonstrate great initiative, display a professional demeanor, exude high energy and show attention to detail.
  • Must be a confident, flexible, multi-tasker, and be able to work independently.

Additional Requirements:  Must be able to juggle multiple tasks from multiple sources at one time and will work on multiple projects simultaneously in a fast paced office environment. Some travel may be required on an occasional basis. 

CONTACT: Please send cover letter/resume to: Digital Sales Director, 1 Broadcast Center, Chicopee, MA 01013 or email: job415@wwlp.com 

TELEPHONE: NO CALLS PLEASE.

EOE/Minorities/Females/Vet/Disability.

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