Operation Reinvent builds confidence in women veterans

CHICOPEE, Mass. (Mass Appeal) – OPERATION REINVENT ’embraces’ women veterans from the time they leave military service, until they have successfully reinvented their lives and transitioned to a new normal.  Julie Lewit Nirenberg is the Founder of Operation Reinvent and she joined us to share more.

PROJECT: MAKEOVER is all about facilitating the transition from military to civilian life. It is the first step in the transformative process that helps women ‘reinvent’ their image for their path to success.


Women veterans truly need the support and help that goes far beyond what they are currently getting from government agencies, the scarce number of NGO’s and the private sector.

OPERATION REINVENT is a movement to level the playing field for women veterans. We advocate that women veterans be treated fairly and have access to the same opportunities and resources as their male counterparts. And given the fact that many of them are single mothers, we are a proponent for recognizing and meeting their unique needs.

OPERATION REINVENT is a first-of-its-kind initiative designed for women veterans whose needs in transitioning from military to civilian lives exceed the scarce resources currently available.

OPERATION REINVENT removes obstacles and solves problems on the way to building confidence and creating success. We give our women veterans the presence and the heightened self-esteem that comes from a professional image. And help them get the right job that puts them on a winning path. Because that first step — getting the right job — is the hardest part of their transition. The right job gives you dignity. The right job creates a ‘new normal.’ The right job puts them on the path to achieve their goals.

But we don’t stop there. 

OPERATION REINVENT is a unique combination of programs where “the whole is greater than the sum of its parts.” It ‘embraces’ women veterans from the time they become our ‘clients’— shortly after their separation from military service, until they have successfully reinvented their lives and transitioned to a new normal as happy, healthy, productive civilians in their workplaces and in their communities.

During this process, which does not have an expiration date, OPERATION REINVENT does not let her fall between cracks or lose courage. It guides, mentors, advocates for, navigates, educates and makes the transition process smoother, less confusing and scary for the women who sacrificed so much and served us all.


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