Using a thin gray bar across the top of its home page, the cereal giant announced the change.
In part, the bar on the home page reads:
Essentially, consumers who download coupons, join online communities – such as Facebook – or enter company-based sweepstakes give up their right to sue General Mills.
Now, anyone who receives anything that can be considered a “benefit” and then has a dispute with the company will have to go through informal negotiation or go through arbitration to seek compensation.
This change is on the heels of a California judge refusing to dismiss a case brought against General Mills by two mothers who said the company deceptively marketed Nature Valley products as natural since they contained processed and genetically engineered ingredients.