Fewer Americans taking a “look at the movies”

CHICOPEE, Mass. (WWLP) – Box office sales were up in 2013, but it actually doesn’t necessarily mean good news for the film industry.

Fewer Americans are going to the movies; the increase in sales was because of higher ticket prices, not more tickets sold.

A new report from the Motion Picture Association of America reveals movie attendance has gone down 11% from 2004 to 2013. The industry is still making more money, though, because the average ticket price is $8.13. In some cities, it’s well over $10.00.

The most significant decrease in attendance was among teens and adults in their early 20s.

22News asked some people here in western Massachusetts about what it takes to get them into the theaters.

“If there’s an action movie out that you have to see on the big screen, then I’ll go. Other than that, I’ll wait. There’s other ways to find it,” Joseph Adona of Springfield said.

“You can get it more at home now instead of going out and spending money,” Krystian Jurkowski of Chicopee said. “Friends always go to the movies together to have fun, though. It’s still a great place to go.”

According to the Wall Street Journal, the National Association of Theater Owners is in the early planning stages with theaters and studios to experiment with a cheaper ticket program.

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