(WWLP) – Two advocacy groups are asking the Girl Scouts of America to end their partnership with Mattel, the manufacturer of the popular Barbie doll.
The scouts’ relationship with Mattel, a campaign entitled “I can be…” is designed to encourage Daisy and Brownie scouts to follow their dreams about what they would like to be when they grow up. The Girl Scouts have set up a website and activity books featuring Barbie, and there is even a Barbie participation patch.
Susan Linn, the director of the Campaign for a Commercial Free Childhood, told USA Today that the partnership puts Barbie up as a role model for young girls; something that she says “sexualizes” the youngsters and gives them the wrong ideas about body image.
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