(NBC News) – People are shopping for more than cars and clothes online; a new survey finds many Americans turn to the internet for doctor recommendations.
Researchers at the University of Michigan conducted more than 2,000 internet surveys about adults’ knowledge and use of online rating systems for doctors. They found nearly half thought these websites were a very important part of their search, but word of mouth carried more clout.
Of those who used these websites within the past year, a third said they chose their doctor based on good online ratings, and another third avoided doctors with bad ratings.
Close to half of patients who chose not to use these websites said they could not be trusted.
Online ratings for cars and electronics were more popular than doctor ratings.