Valentine’s Day flower deliveries

WEST SPRINGFIELD, Mass. (WWLP) – It’s Valentines Day which is also one of the biggest days of the year for floral shops.  However, the latest snow storm put local florists into overdrive. 22News was working for you to find out how the snow affected flower deliveries.

“There are tons of people coming in today so it looks like everyone’s going to get taken care of, but they look super, super busy,” said Westfield resident Jessica Beckech.

Beckech was getting her flowers Friday from Durocher’s Flower Shop in West Springfield.  We spoke to the owner, Peter Soule, who said the store was packed with last-minute shoppers.

Soule told 22News that it wasn’t just the day-of customers that kept the store busy, but the icy road conditions made deliveries difficult.

“It’s slippery a lot of the sidewalks are not shoveled, we had to stay all day during the storm and delivered all day through the storm so everything could get done on time,” said Soule.

However, Durocher’s told us one of the biggest issues were deliveries scheduled to offices that were closed during the storm. The shop told us the snow caused a lot of companies to close down and a lot of workers just took the day off.  That left the company slammed, following up with clients to get new delivery addresses.

“We can’t have enough staff,” said Soule. “Between trying to answer the phones, make the arrangements for deliveries, waiting on the customers in the store, it’s a lot.”

Although when all was said and done, Durocher’s was able to make sure every person got their deliveries on this very special day.  Their customers say they appreciated the shop’s dedication.

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